Commerce de détail  |  10 septembre 2009

First Murale store in Toronto

New beauty destination offers access to global beauty brands and an elevated level of beauty expertise Shoppers Drug Mart Corporation premiered its innovative and exciting new retail beauty store, Murale, in
Toronto Friday, September 4th in the Shops at Don Mills at 1090 Don Mills Road. The beauty store, the third of its kind to open in Canada, features an unprecedented assortment of luxury, dermatological, fragrance and niche brands from around the world.

"We've brought the best in beauty brands and expertise together in this fantastic new beauty destination," said Jurgen Schreiber, President and CEO of Shoppers Drug Mart. "Murale is unlike any other beauty offering in North America with its unique combination of leading beauty and dermatological products and professional, expert services and consultation." 

Upon entering the store, customers will be delighted by the assortment of leading global luxury prestige cosmetics brands including Bobbi Brown, Chanel, Estée Lauder, Lancôme and Nars, among others, each with their own area for interactivity and application. The store's fragrance section includes over 75 men's and women's scents from fragrance houses and designers like Prada, Donna Karan, Chloé, Cartier and Etat Libre d'Orange. Offering personalized and unbiased beauty advice, Murale Beauty Masters will assist customers in finding cosmetics and fragrances suited to their needs and also provide expert makeup applications.

Murale's sophisticated dermatological area is equipped with professional assessment tools and the latest in topical treatments and nutra-cosmetics.  With an assortment that delivers excellence in skin care, Murale will feature trusted and innovative brands like Natura Bissé, Vichy, Murad, and Darphin.
Focused on personalized consultation, Murale's professional skin care team includes a full-time Aesthetician and Pharmacist. 

In addition to leading products, expert consultation and advice, Murale will also offer unique services including a Benefit Brow Bar and a menu of over 30 professional beauty and spa services available in the private cabine adjacent to the dermatological area.

"Murale is a truly unique experience that promises to delight, surprise and inspire everyone to find their own beautiful," says Shelley Rozenwald, President, Murale. "We've travelled the globe to create the finest assortment and we're thrilled to bring these beauty discoveries and treasures to Canadians. Since our first Murale store opened in Ottawa, we've received fantastic feedback from our customers who are enchanted by our service, our brands and our expertise. Now we can provide Torontonians with the opportunity
to experience this unique beauty destination."

Elegant and contemporary, Murale's design is inviting and allows customers the opportunity to touch, feel and discover the extensive range of beauty products, as well as interact with the store's experts. The first Murale store opened in Place d'Orléans in Ottawa this past November while the Company's first flagship opened in Montreal in December 2008. The Company plans to open up to five additional locations in Canada this year including stores in Calgary and Vancouver. More information on Murale, and the brands
and services within, can be found at

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